Led cross-functional collaboration between design, print, and installation teams to standardize store branding and optimize customer experience across non-conforming retail spaces. Drove visual consistency across varied retail environments by translating evolving brand standards into scalable design solutions.

• Redesigned store layouts and graphics to unify customer experience across diverse retail footprints.

• Partnered with print and installation teams to ensure precise execution of updated brand standards.

• Designed, resized, and produced signage including POP, window displays, drop zones, and endcaps.

• Created mockups and executed designs for updated employee uniforms, aligning apparel with brand identity.

• Produced and printed weekly price-change signage on in-store laser stock, ensuring accuracy and timely distribution.