US OPEN TENNIS ASSOCIATION
Event Design & Brand Integration
Designed and developed hand-held menus, uniform apparel, and environmental concession signage for an average of 15 vendors at the US Open, serving 700,000+ attendees annually. Ensured compliance with vendor brand guidelines while maintaining the overarching US Open brand identity. Successfully executed all deliverables under a tight deadline, creating a cohesive and elevated event experience
Produced custom menus across ~15 vendors, aligning unique offerings with event-wide brand standards.
Developed concession signage systems spanning 20+ concession areas, streamlining wayfinding and brand visibility.
Created branded uniform apparel that strengthened both vendor identity and the prestige of the US Open.
Coordinated cross-functionally with sales personnel, vendors, and production teams to achieve precision, consistency, and efficient execution.
Delivered all creative assets under accelerated timelines, enhancing the spectator experience and reinforcing event brand equity.
